Convert Collection
Fourth Street, Berkeley CA
1000 square feet

The project is a complete renovation of the interior to house a new line of clothing. The simple treatment of the envelope and displays accentuate the refined fabrication and material of the collection.

The attenuated sales space is punctuated by a series of steel hanging rods along the perimeter and alternating walnut display tables at the center.  The geometry of the hanging system is echoed in the base of the tables. The rear of the store is wrapped in a soft liner of velvet curtains to enclose the fitting rooms and support area. 

Project Team: Alexander Jermyn, Sarah Ebner, Karina Andreeva, Daniela Tenorio
Fabricator: Mike Farruggia